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The KMFI is the first industry-led self-regulatory mechanism, with participating company performance eventually culminating in a ranked list of fortified food brands. It aims to facilitate and strengthen the commitment of leading flour millers toward providing consumers with greater access to high quality nutritious food products based on quality standards established by the Government of Kenya, by harnessing the competitive nature of companies around their brands. The initiative also seeks to engage producers of other staple foods, putting improved nutrition at the core of their brand quality assurance processes. The CEO Forum will also give CEOs a chance to review progress made as an industry.

Spice World Kenya Limited has put our brands forward by participating in the KMFI pilot to assess and rank them on food fortification and quality, and to demonstrate their commitment to providing consumers with nutritious fortified food products that meet national standards and industry best practice.